Ópura Club

In July 2024, Everton and Cíntia shared an ambitious dream: to strengthen the Ópura brand experience by establishing a closer connection with their architect partners through a points club. The proposal was to create a program where partners could accumulate points and enjoy exclusive brand benefits. Some solutions were already available in the market, but none translated the high level of sophistication, quality, and creativity at Ópura. It was necessary to develop a solution that maintained these essences while offering practical and intuitive functionalities. So, together with the Gira Coco studio and developer Marcela Lima, I led the Ópura Club webapp project and the brand's landing page site.

Goals

An elegant institutional website that tells the story of Ópura through a minimalist and sophisticated design

A web platform for the Ópura Club, a loyalty program where partner architects accumulate points and redeem exclusive benefits

An intuitive administrative panel for managing points, benefits, and partners

Team

Anna Gaudencio - Interface Designer, Front-end Developer and Project Manager

Bianca Carvalho - Branding Specialist

Danielly de Melo Macêdo - Designer and Artist

Marcela Lima - Back end Developer

The Process

The project was developed in strategic phases:

Adaptation of the visual language to reflect the brand's authenticity and exclusivity

Development of responsive and intuitive interfaces for different devices

Implementation of a robust system for points and benefits

Integration of management and monitoring functionalities for administrators

Results

The launch of Ópura's new digital ecosystem brought significant results in the very first weeks:

In the initial engagement results, Ópura's landing page reached 162 views during the first months, with a conversion rate of 11.7% between views and clicks to clube.opuramarmores.com, representing 63.3% of the total clicks generated.