The CADRA Project: Web Design / UI-UX / Brand Identity
Juna Wesley
Brand Designer
Web Designer
Adobe XD
Notion
Zoom
The CADRA Project represents an Erasmus+ funded initiative dedicated to advancing research and resources within the realm of Cognitive Adult Development. I crafted not only the project's distinctive identity but also its website, aligning both elements with the project's overarching mission and goals.
Context:
The CADRA Project is a three-year endeavor funded by the Erasmus+ program of the European Union. Its primary objective is to propel innovative and transformative learning practices among leaders spanning diverse sectors. I had the pleasure of designing the project's website and identity. The website adheres to a sophisticated color scheme with vibrant accent colors that guide attention to CTAs and essential content. Additionally, the site includes custom-crafted animations and interactive elements that were built in collaboration with the UPPERTREE development team.
My Role:
Web Design / UI-UX / Project Identity
Tools:
Adobe XD, Photoshop, Illustrator, Slack, Zoom
Team:
Kaa Faensen (Client)
UPPERTREE (Development Team)
