Nuansa Coffee - Rebranding Visual Identity

adnan mp

Completed work

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Photoshop

Food & Beverage

Rebranding Visual Identity / Year 2024

Nuansa Coffee

Satoe Kali Tjoba, Selaloe Tjoba! // One Try, Always Try!

Client History (EN)

Nuansa Coffee is located on Jl. Raya Panglima Sudirman, Karang Dampit, Kebonagung, Kec. Kraksaan, Probolinggo Regency, East Java. Previously, it already had a logo but it was just what it was, so it didn't reflect the value of Nuansa Coffee. In addition, the previous logo did not give the impression of its vintage vibes, while the vibes presented from Nuansa Coffee are contemporary between vintage and modern, comfortable and homie.

Main Objective (EN)

The output of this design is a visual identity including logos, colors, layouts, fonts, supergraphics and other graphic assets that describe the nuances of coffee. In addition, it is also hoped that the visual identity can be more consistent until the application to several media for information, marketing and promotional needs both online and offline. Then the most important thing in the future will be business expansion, so that it can be applied in various businesses.

Challenges & Solutions (EN)

The challenge in this design is to combine contemporary elements between modern and vintage. Because the logo is not recommended to include coffee elements because in the future it will not only be a coffeeshop but a roastery, dessert and other possibilities.

Research (EN)

Based on the problem data obtained, Nuansa Coffee has a stronger contemporary and homie impression. After seeing the place directly I was attracted by the shape of the front of the coffeeshop. From there it will be used as a guide in the formation of the logo. In addition, seeing from the colors is also dominant in red, orange and green. And there are also some vintage posters. These data will be used as a guide in designing the logo.

Concept (EN)

From the research, we got the keywords homie, contemporary and added a tagline that hopes people will always try the coffeeshop after trying it once. From there it was developed into the infinity in question in accordance with the tagline. 3 These keywords are used as visual concepts for the design of contemporary, Homie and Infinity designs.

Design & Execution (EN)

The design process started from the beginning after research began to collect several references and sketch according to the keywords that make up the logo. The application of colors is also in accordance with the color findings in the coffeeshop. Then strengthening is also added with the existence of vintage illustrations that strengthen the impression of vintage, but wrapped in a modern impression. This design uses the Adobe Illustrator application in logo design to its implementation assisted by Adobe Photoshop for preview mockups.