Roots Coffee - Visual Identity

Roots Coffee merupakan coffeeshop di Jl. PO Nusantara Kanigaran, Kota Probolinggo, Jawa Timur, sejak September 2021. Nama "Roots Coffee" dari bahasa inggris artinya "Kopi Akar". Roots Coffee bukan sekedar tentang kopi yang nikmat, tapi juga tentang hubungan erat antara kopi dan akar. Bayangkan, kopi bermula dari akar yang tumbuh dan berkembang, hingga menghasilkan kopi terbaik yang memberi manfaat buat petani, roastery, kafe, dan tentunya buat pelanggan Roots Coffee.

Roots Coffee has been a coffeeshop on Jl. PO Nusantara Kanigaran, Probolinggo City, East Java, since September 2021. The name "Roots Coffee" in English means "Root Coffee". Roots Coffee is not just about delicious coffee but also about the close relationship between coffee and roots. Imagine that coffee starts with roots that grow and develop to produce the best coffee, which provides benefits for farmers, roasteries, cafes, and, of course, Roots Coffee customers.

Problem and Goal

Permasalahannya waktu itu, Roots Coffee belum punya logo yang bisa merepresentasikan dari Roots Coffee. Pengennya orang bisa tau cuma dari ngelihat dari logogramnya aja kalau ini Roots Coffee.

The problem at that time was that Roots Coffee didn't have a logo that could represent Roots Coffee. He wants people to know just by looking at the logo that this is Roots Coffee.