Gomsoo Korean Food - Brand Identity

Perancancangan Brand Identity Gomsoo mencakup keseluruhan dari penamaan brand, melakukan strategi branding serta visual identity mencakup logo dan beberapa aset penerapannya. Gomsoo diambil dari gabungan dua kata dari bahasa korea yaitu Gom berarti beruang asia hitam berasal dari Korean dan Soo (Singkatan dari Bingsoo) yang merepresentasikan salah satu menu makanan andalannya dari Korean Food. Lalu mulai dilakukan strategi branding dari menganalisis kompetitior serupa dengan mencari keunikan setiap brand dan mencari kelemahannya. Kemudian menggambarkan calon customer idealnya serta memetakan brand dari mood dan maskot dari Gomsoo. Hingga akhirnya melakukan pengembangan identitas visualnya dari logo hingga penerapan ke beberapa media.

Gomsoo's Brand Identity design includes the whole of naming the brand, carrying out branding strategies and visual identity including the logo and some of its implementation assets. Gomsoo is taken from a combination of two words from the Korean language, namely Gom which means black Asian bear originating from Korean and Soo (Abbreviation of Bingsoo) which represents one of the mainstay food menus from Korean Food. Then a branding strategy was started by analyzing similar competitors by looking for the uniqueness of each brand and looking for its weaknesses. Then describe the ideal prospective customer and map the brand from the mood and mascot of Gomsoo. Until finally developing its visual identity from the logo to its application to several media.

MATOR

SAKALANGKONG 

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Ⓒ adnanmp x Urupakee x Colorclue 2023

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