HOW PURE VITALITY GUIDE WENT FROM UNKNOWN TO PATRONIZED
Goodness Odiaka
CLIENT: PURE VITALITY GUIDE
When Pure Vitality Guide, a new brand in the health and wellness industry, approached me, their goal was clear: achieve a quick win with their product launch and then focus on building brand awareness over time. Little did they know that our collaboration would not only deliver immediate results but also lay the foundation for long-term success.
MARKETING STRATEGY
The health and wellness space is saturated with countless brands vying for consumer attention. To stand out, we needed a strategic, multi-pronged approach that would not only capture interest but also nurture lasting relationships with potential customers.
The Solution: A Comprehensive Sales Funnel and Omnichannel Marketing Campaign Following in-depth market research and analysis of consumer behavior, I crafted a comprehensive sales funnel and marketing campaign tailored to Pure Vitality Guide's unique offerings and target audience.
Lead Magnet and Landing Pages
To kickstart the funnel, I created two irresistible lead magnets: a blood sugar health checklist and a quiz funnel for their second product. These high-value freebies served as the perfect bait, enticing visitors to exchange their email addresses for invaluable insights.
The landing pages were structured as purely squeeze pages, with a singular focus on capturing leads. The goal was to get their email addresses and move them to the sales page from the email campaigns.
The lead magnets and landing pages converted by 35% which was fair because of the industry.
Landing Pages:
ADs and UGC Creators
With the lead magnets in place, we turned our attention to driving targeted traffic. I orchestrated an advertising campaign that included three ad versions for each product, complete with eye-catching visuals and videos. The goal was to build an email list so the ad focus wasn't on the product but on the lead magnets.
I hired a UGC spokesman for the Male Renew product to appeal to the male audience and worked on a video for the blood sugar checklist.
The ads attracted the right audience to the landing page putting the cost per click at $0.02 per landing page view.
Email Campaign
This was the crux of the matter. This was the backend which if ignored will make the whole sales funnel useless. I crafted email sequences and drip funnels, guiding prospects through a seamless journey with the products.
I set up an automated workflow for 8 days and 5 days subsequently and gradually followed up with weekly emails. Each message was carefully tailored to address specific pain points, build trust, and ultimately, drive conversions.
Feel free to click the links below to view the emails
