E-commerce website for clothing brand.

Maven, a contemporary menswear brand, approached me to design a modern, conversion-driven landing page for their online store.

The goal: elevate their brand aesthetic, improve product discoverability, and create a smoother, more aspirational shopping journey for male shoppers aged 20–35.

My responsibilities included UX layout planning, visual hierarchy design, interaction decisions, and brand-consistent styling.

Immediately signal style, quality, and seasonality.

Introduce the newest drop in a bold but clean way.

Large portrait imagery to capture emotion and texture of the fabric.

Minimalist right-side copy (“New Drop! ’23 Summer Collection”) to keep focus on the model while reinforcing the seasonal campaign.

Single CTA (Shop Collection) for clear conversion direction.

Neutral background + white space to mimic premium editorial brands (COS, Uniqlo).

Result: A calm, high-end entry experience that positions the brand as refined and fashion-forward.

Let users dive into preferred categories immediately.

Provide clarity without overwhelming them with products.

Three simple rows of category blocks: Shirts, T-Shirts, Polos, Sweatshirts, Leather, Jackets.

Consistent styling: Neutral backgrounds, evenly spaced card layouts, and straightforward labeling.

Each card uses model photography to visually communicate fit & vibe.

“See All Categories” CTA for users wanting an expanded selection.

Result: Users can self-segment instantly, improving the path-to-product and reducing bounce rates.

Insert a moment of lifestyle storytelling.

Build brand trust through values rather than just products.

Split layout: Lifestyle photo on the left + brand mission on the right.

High contrast black canvas with bold white text for visual drama.

Simple statement: “Brand built on trust, quality, convenience.”

Result: Elevates the brand from a store to a lifestyle identity, increasing emotional connection.

Showcase hero products with premium treatment.

Encourage faster add-to-cart behavior.

Three large product cards with clean shadows and ample whitespace.

Minimal descriptions (name + price) to keep the focus on aesthetics.

Products chosen across categories to appeal to varied tastes (Sweatshirt, Chelsea Boots, Scarf).

Result: Reinforces craftsmanship and quality, encouraging impulse buying.

Provide structured access to customer service, company info, and social channels.

Maintain the premium tone of the site.

Create a unique signature touch that stands out visually.

Reinforce product categories in a fun, shareable way.

Three clean columns: Categories, About, Support.

Reduced visual noise—simple links, minimal dividers.

Social icons aligned right for a modern, balanced feel.

Scattered pill tags with bold text (e.g., “OUTERWEAR”, “POLOS”, “LEATHER”).

Organic, hand-placed arrangement to feel energetic and young.

Black-and-white palette ties back to the brand identity.

Result: The user leaves the page with a sense of order and trust and a memorable ending element that adds personality and keeps the brand from feeling overly rigid.