Maven, a contemporary menswear brand, approached me to design a modern, conversion-driven landing page for their online store.
The goal: elevate their brand aesthetic, improve product discoverability, and create a smoother, more aspirational shopping journey for male shoppers aged 20–35.
My responsibilities included UX layout planning, visual hierarchy design, interaction decisions, and brand-consistent styling.
Hero Section — High-Impact Brand Introduction
Objectives
Immediately signal style, quality, and seasonality.
Introduce the newest drop in a bold but clean way.
Design Decisions
Large portrait imagery to capture emotion and texture of the fabric.
Minimalist right-side copy (“New Drop! ’23 Summer Collection”) to keep focus on the model while reinforcing the seasonal campaign.
Single CTA (Shop Collection) for clear conversion direction.
Neutral background + white space to mimic premium editorial brands (COS, Uniqlo).
Result: A calm, high-end entry experience that positions the brand as refined and fashion-forward.
Product Categories Grid — Faster Path to Shopping
Objectives
Let users dive into preferred categories immediately.
Provide clarity without overwhelming them with products.
Design Decisions
Three simple rows of category blocks: Shirts, T-Shirts, Polos, Sweatshirts, Leather, Jackets.
Social icons aligned right for a modern, balanced feel.
Scattered pill tags with bold text (e.g., “OUTERWEAR”, “POLOS”, “LEATHER”).
Organic, hand-placed arrangement to feel energetic and young.
Black-and-white palette ties back to the brand identity.
Result: The user leaves the page with a sense of order and trust and a memorable ending element that adds personality and keeps the brand from feeling overly rigid.
EXCERPTS
THANK YOU! ✌🏾
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Posted Nov 5, 2025
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