Rebranding an Educational NGO for Impact and Privacy

An educational NGO in dedicated to providing education to parentless and homeless children, needed a complete website rebranding. The goal was to improve donor engagement, streamline sponsorship processes, and protect the privacy of the children under their care. Role: UI/UX Designer, UX Researcher

Outdated Website Experience – The old site lacked clear navigation and interactive features for donors.

No Direct Donor Interaction – Donors had no way to log in, view sponsored children’s progress, or manage their donations online.

Privacy Concerns – Sensitive child information was publicly accessible, raising security and safety concerns.

Improve donor engagement

Ensure privacy for children’s data

Modernize the website’s look and feel.

Secure Donor/Sponsor Login system.

Child Profile Portal (hidden from public view, accessible only to verified sponsors).

Sponsorship workflow integrated into the website.

Fresh branding and layout aligned with the NGO’s mission.

Stronger Brand Trust – The modern, user-friendly site makes the NGO appear more credible and transparent.

Increased Donor Engagement – Sponsors can now see real-time updates about the children they support.

Enhanced Privacy – Child information is now secure, with controlled access.