COIL / STUDY | Curl Studio Social Campaign Concept
Bolutife Alli
COIL / STUDY is a self-directed fictional campaign for an independent curl studio. The brief: celebrate texture through a strong portrait, tactile detail and clear social layouts. This is concept artwork, not a real salon transformation or client commission.
The visual direction pairs chartreuse, ivory and espresso with sculptural curls and restrained serif typography. The hero introduces the silhouette; the macro post changes scale; the closing post gives the message room to breathe.
Deliverables: three 1080 × 1350 graphics, separate editable text and image layers in Canva, and checked PNG exports. Original imagery is preserved separately. A 15-second silent editorial film extends the campaign through a portrait reveal, animated contour line, texture detail and split-layout closing frame. The imagery remains a fictional concept; no salon results are claimed.
For a real brand, the same process begins with approved copy, brand assets and the intended customer action. Social graphics service: https://contra.com/s/2O7W2OUe-social-media-starter-pack-or-5-branded-graphics
Texture, up close — an ivory macro-detail layout, part of the three-post fictional campaign.
Your texture. Your way. — the typography-led closing post, with editable text in Canva.
Pointillist companion study — separate colored dots reinterpret the portrait’s light and form. Digital concept artwork; clean campaign originals preserved.
COIL / STUDY — 15-second silent editorial film. Portrait reveal, animated contour, macro texture and a split-layout closing frame. Fictional salon concept.
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Posted Oct 19, 2026
A fictional curl-studio campaign: sculptural portraiture, three editable social layouts, pointillist artwork and a 15-second editorial motion film.
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