STEM / STUDIO | Editorial Floral Social Campaign

STEM / STUDIO — editorial floral social campaign

Fictional portfolio concept for a small floral studio. This is not commissioned client work, and no commercial results are claimed.

THE BRIEF Build a cohesive social campaign in which each post has a different job: introduce the feeling, explain the details, and make the next step clear.

DESIGN DIRECTION Deep ink, cool lilac and chartreuse accents connect sculptural botanical imagery with high-contrast editorial typography. The hero uses a single flower and generous negative space; the supporting post pairs a numbered story with an oval bouquet; the closing post leads with oversized type and a compact call to action.

REFINEMENT The supporting bouquet was reduced proportionally and shifted right to give the headline a clear gap. The three portrait layouts remain editable in Canva, with separate text and media layers.

DELIVERABLES Three 1080 × 1350 social layouts, a landscape portfolio cover, and an 11.5-second silent transition preview. The preview uses a simple fade through black between the hero and closing layouts; it is not a demonstration of advanced 3D or character animation.

WORK WITH AKSUM STUDIOS For a similar supplied-asset campaign, the Social Media Starter Pack includes five branded graphics for US$150, delivered in one week after an agreed, asset-ready kickoff, with one consolidated revision. Explore the service: https://contra.com/s/2O7W2OUe-social-media-starter-pack-or-5-branded-graphics

MOTION REFINEMENT A separate editable Canva motion study adds native headline and botanical image entrances across the three layouts. The detail page holds for six seconds; the full silent sequence runs for 16 seconds at 1080 × 1350. The earlier fade preview remains in this case study to show the progression.