Building a Highly Functional Marketplace for Micro Deal

UX/UI Design

We designed a user-friendly platform for Micro Deal, making it easy for buyers and sellers to connect, transact securely, and scale their businesses.

Industry: B2B

Location: Latin America

Micro Deal LLC, a marketplace for buying and selling micro-startups, needed a user-friendly platform that simplified the process for both buyers and sellers.

The goal was to design a prototype that emphasized simplicity and trust with essential features like secure messaging, startup browsing filters, and integration with Escrow.com for financial transactions.

The project involved designing a streamlined user experience, starting from low-fidelity wireframes to high-fidelity, developer-friendly designs.

We started by creating the sitemap, mapping out all the necessary pages to ensure the platform’s structure supported the entire user journey.

After the initial sitemap was approved, we moved to wireframing.

The focus was on usability and navigation flow.

We sketched wireframes for key pages and user flows, ensuring they were easy to navigate and intuitive for both buyers and sellers.

We created the high-fidelity designs, bringing in branding, typography, and responsive layouts.

Each page was designed with the goal of enhancing user experience while ensuring developer-friendliness for easy handoff.

The challenge was to create a platform that was both intuitive and functional for two distinct groups: buyers (entrepreneurs seeking to acquire startups) and sellers (startup owners looking to sell their businesses).

The project had the following key challenges:

Streamlining the user flow for both buyers and sellers to create a seamless experience.

Integrating financial transaction capabilities (Escrow.com) without complicating the user journey.

Ensuring scalability in design so the platform could grow without major redesigns as new features were added.

The final prototype delivered:

A streamlined user experience for both buyers and sellers with clear pathways for each step in their journey.

Seamless integration of Escrow.com, ensuring secure financial transactions without overcomplicating the user flow.

A scalable design that could grow with the platform, allowing for easy addition of new features without affecting existing functionality.

Smooth handoff to developers with annotated designs and detailed specifications, ensuring seamless implementation.