Revamping Shiva Strategies' Website for Increased Conversions

Mark Williams

We designed and developed a high-converting, mobile-friendly website for Shiva Strategies using HubSpot to help them showcase their expertise and attract more clients.

Project Overview

Shiva Strategies needed a new website that aligns with its brand vision and enhances the user experience. 
The goal was to develop a visually compelling, conversion-driven website that showcases their expertise in Fractional CMO services and Event Strategy. 
The site had to ensure a smooth user journey, with clear calls to action, all while being built on HubSpot CMS for easy management.

Our Process

Website Audit & Strategy Refinement

We started by reviewing the provided content outline, identifying areas for optimization in user flow and content hierarchy. 
We worked with the team to define the key pages and provided a website audit report with actionable recommendations.

Low Fidelity Wireframes

After gathering feedback, we created 2-3 homepage variations and designed wireframes for the key pages, focusing on layout, content hierarchy, and conversion goals. 
We iterated based on feedback to ensure a solid foundation before moving into high-fidelity designs.

High Fidelity Wireframes

With the approved wireframes, we moved into high-fidelity designs, incorporating brand guidelines, typography, and color schemes. 
We ensured the visuals were aligned with the desired user experience and focused on conversion optimization.

Website Development on HubSpot

Finally, we built the website on HubSpot CMS, ensuring full responsiveness, SEO optimization, and integration of forms and CTAs. 
We tested for functionality, speed, and mobile responsiveness before the final review and launch.

The Challenge

Shiva Strategies needed to revamp its online presence with a user-friendly website that clearly communicated their services and expertise. 
Key challenges included:
Refining content structure for better presentation and user flow.
Designing a high-converting, mobile-friendly site.
Ensuring seamless integration with HubSpot CMS while keeping the site scalable for future updates.

The Outcome

The final website for Shiva Strategies is now a high-converting, visually engaging platform that clearly communicates their services with the following features:
Optimized user journey, allowing potential clients to easily navigate and engage with their services.
Fully responsive design ensuring a great experience on both desktop and mobile.
Seamless HubSpot CMS integration, making it easy for the team to manage content and track performance.
Like this project

Posted May 16, 2025

We designed and developed a high-converting, mobile-friendly website for Shiva Strategies using HubSpot.

Building a Calm, Modern Storefront for a 3D Home Decor Brand
Building a Calm, Modern Storefront for a 3D Home Decor Brand
Crafting a Scalable Design System for DivergeIT’s Success
Crafting a Scalable Design System for DivergeIT’s Success
Redesigning Amax Insurance's Landing Page for Higher Conversions
Redesigning Amax Insurance's Landing Page for Higher Conversions
Designing a High-Converting Landing Page for ALPA Insurance
Designing a High-Converting Landing Page for ALPA Insurance

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc