As a brand-new physical trainer, Andy wanted to stand apart from his competition in the training space. A lot of other trainers around him were branded in more of a heavy-metal aesthetic, whereas Andy wanted something that felt more like him. He's a very approachable and friendly guy so we started there.

Some things that I felt matched him as a person, considering what he was really selling were 80% himself as a person and 20% the services he offers. He needed to make people feel comfortable with him and that would provide the best results in the gym.

And with only a few small tweaks, he was really happy with this final design.

I was able to create some business cards for him, as well as some color pallets and fonts that he should be using to keep his brand consistent.