For Genero’25, I developed a bold, immersive brand identity that captures the energy, ambition, and creative spirit of one of the most dynamic cultural-tech festivals of the year. At the heart of the design is the golden hand emblem—a sculptural 3D symbol crafted entirely in Spline, representing empowerment, unity, and limitless potential. Through meticulous shaping, real-time material simulation, and lighting experimentation, the emblem was brought to life with metallic gold textures, cinematic rotation, and ambient reflections that resonate with visual strength and symbolic depth.

The broader visual system builds on this foundation with a focus on motion-driven storytelling and typographic impact. Event titles and sections unfold in smooth, layered transitions that echo the rhythm of the background score. Every frame is thoughtfully composed to create tension and release—pulling the viewer forward with a sense of narrative progression. Clean spacing, dynamic camera zooms, and time-synced visual cues were used to emphasize clarity, energy, and visual momentum.

Hero Element – 3D Golden Hand: Modeled in Spline with smooth edge flow, layered depth, and high-gloss material shaders. Enhanced by dynamic lighting rigs to simulate reflective surfaces and immersive realism.

Motion-Integrated Typography: Custom-designed title sequences using bold sans-serif fonts, dynamic scaling, blur reveals, and strategic layout spacing to maintain legibility while enhancing cinematic flair.

Futuristic Animation Flow: Precision transitions using scale morphing, light-trail effects, motion blur, and depth shifts between key segments. All synced to music tempo for fluid storytelling.

Color Grading & Aesthetic Theme: A black-and-gold primary palette enhanced by subtle neon accents—designed to evoke sophistication, tech culture, and creative intensity.

Audio-Visual Synergy: Rhythmic editing tied to custom soundtrack beats, ensuring that every visual movement aligns with sonic peaks, delivering an emotionally resonant experience.

🛠 Tools Used: Spline · Figma · Clipchamp · Audacity 🌐 Disciplines: 3D Branding · Motion Graphics · Interactive Visual Identity · Event Aesthetic Design

This project embodies my creative philosophy: to go beyond visual aesthetics and build living, breathing identities that audiences can feel. For events and brands that want to make a powerful first impression—this is design that moves with purpose and speaks with presence.