Local Gym Website Redesign: Brand and Marketing Strategy Design
Jason De Los Santos
Web Designer
Digital Marketer
Copywriter
Adobe Lightroom
Adobe Photoshop
Webflow
Project Overview
I led a comprehensive redesign of NC Open Gym's website, transforming their online presence from basic to high-converting. This project showcased my expertise in branding, visual content creation, and web design.
Before Design
After Design
Services Provided
- Branding refresh
- Professional photography and videography
- Website redesign and development
Tools Used
- Adobe Photoshop
- Webflow
- Adobe Lightroom
Key Achievements
1. Modernized the website design, significantly improving user experience and visual appeal
2. Created a high-converting membership landing page to drive sign-ups
3. Produced professional photo and video content to showcase gym facilities and services
4. Developed a fully responsive website using Webflow, ensuring optimal viewing across all devices
5. Aligned the new website design with NC Open Gym's brand identity, reinforcing their market position
Results
The redesign resulted in:
- Increased website traffic and user engagement
- Higher conversion rates for membership sign-ups
- Improved brand perception and online presence
This project demonstrates my ability to deliver comprehensive digital marketing solutions that drive real business results for local businesses.
