Books for Good: Redesigning Website for Impact

Jason De Los Santos

Brand Designer
Web Designer
Adobe Photoshop
Figma

The Challenge

Books for Good, a noble volunteer-run organization, was struggling with an outdated website that failed to showcase their true value. Despite their innovative model of letting buyers choose charities for book sale proceeds, their digital presence didn't reflect their significant community impact.

Our Approach

We embarked on a mission to give Books for Good a digital makeover that matched their real-world impact:
Analyzed the existing website to identify key improvement areas
Created a sleek, modern mockup using Figma
Redesigned the messaging to clearly communicate their unique value proposition
Highlighted their impressive impact metrics front and center
Streamlined the user journey for potential donors and buyers

The Transformation

The redesign turned their website from a basic information page into a powerful storytelling platform:
Before: A bare-bones site that undersold their mission
After: A vibrant, engaging platform that showcases their community impact

Key features of the new design:

Bold display of impact metrics (books available, money donated, charities supported)
Clear, compelling messaging about their unique book donation model
Intuitive navigation for both donors and buyers
Visually appealing layout that reflects the warmth of their mission

Outcome

While Books for Good operates primarily in-store, when implemented, their new website will serve as a beacon for their cause:
It clearly communicates their mission and impact to potential donors and buyers
Provides easy-to-follow instructions for engaging with the organization
Reflects the professionalism and dedication of their volunteer team
This project demonstrates our ability to transform an informational website into a powerful tool for nonprofit organizations, effectively communicating their value and impact to the community they serve.
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