After producing the Beta Announcement and Beta Trailer for Google Play Games on PC, the team renewed their trust for the official Beta launch. The goal this time was to craft a cinematic yet product-focused trailer that not only highlighted smooth gameplay and premium UI, but also scaled globally. The video was produced in 10+ different languages, with localized adaptations of in-game logos and PC keyboard layouts to ensure cultural and visual accuracy across markets.

One of the key challenges of this project was building the After Effects setup in a flexible way. The video had to support last-minute changes — from swapping game visuals to updating copy or fixing language-specific typos — without requiring a full re-render. 

This workflow allowed us to deliver localized versions in record time while keeping production efficient and reliable.