UNSTOPPABLE DOMAINS CASE STUDY by Antoine DuongUNSTOPPABLE DOMAINS CASE STUDY by Antoine Duong

UNSTOPPABLE DOMAINS CASE STUDY

Antoine Duong

Completed work

Art Director

Motion Designer

Producer

Adobe After Effects

Adobe Illustrator

Cryptocurrency & Blockchain

In 2021 Unstoppable Domains was going through some big changes, and needed help increasing its brand awareness and changing its brand positioning.

The outcome was a series of videos, co-marketing campaigns and assets for their website and social media profiles, and the creative team was among the first ones trusted to bring to life the new branding.

I was the in-house motion designer and responsible to guide an amazing freelance and the in-house team through the different productions, sharing the scenes and maintaining the communication between the production team and the project managers

Building the bases

We started with a series of educational videos, simplifying the customer journey through colorful motion design, flying rockets, comic speech bubbles and NFTs, creating a clear and fun step by step messaging that resonated with their different audiences and brought understanding to both Blockchain enthusiasts and newbies.

Shifting gear

When Unstoppable Domains' Brandbook was about to launch, they could count on our creative team to bring their new boldness into motion. This new brand identity was meant to signal a stage in business maturity, supporting them in their ambitions of building more partnerships and touching larger audiences.

Creative rationales

Creatively, this project was an opportunity to once again be at implementation phase of an all new branding. With its flat colors, bold fonts and dynamic text animations, the visual direction and layout structure, is built to inspire strength, energy and trust to the product while staying modern and accessible.

One of the firsts assets we created with the new branding was for a three step co-marketing campaign with OpenSea, starting with an awareness video about the new PFP feature, followed by an educational campaign, and ending with a premium NFT and Domain sale at OpenSea.

Key Outcomes

Equipping them with the bases of their video communication and template kits... We collaboratively built their "creative content playbook" and with the support of their media analytics feedback pointing us toward sound and performing creatives, we insured that they had the keys to support their ambitions.