Zotac Gaming x Spiderverse
Antoine Duong
After a successful collaboration with ZOTAC Gaming and its RTX30 Series, Orchid got entrusted to promote their featuring with Sony Pictures for the release of the limited edition Spider-Man™: Across the Spider-Verse.
The goal was to bring the movie’s bold visual identity into a global product campaign that kept the spirit from the Spider-Verse universe.
The video was localized across 10+ markets — including France, Spain, Germany, Poland, Japan, Korea, China, Taiwan, and Hong Kong — adapting both visuals and messaging to match regional audiences.
Balancing creativity and clarity was one of the main challenges. The Spider-Verse aesthetic is vibrant, complex, and layered — a joy for creativity but a challenge for visual legibility in infotainment contexts.
Through a custom script, we merged ZOTAC’s product messaging with Spider-Man’s cinematic narrative, allowing both worlds to coexist and support each other seamlessly.
Client: ZOTAC Gaming
Brand Partner: Sony Pictures
Production Company: Orchid Creation
Direction & Animation: Antoine Duong
Motion Designer: Noé Isenegger
3D Support: Philip Thery
Sound Design: QB Sound Studio
Behind the scenes
All of the animations has been created with Cinema4D and After effects
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Posted Sep 16, 2025
Product campaign merging ZOTAC and Spider-Verse worlds, localized in 10+ markets with bold motion and vibrant cinematic style.
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Timeline
Apr 3, 2023 - Apr 28, 2023
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