Merchant Card

Sourav Maity

User Researcher
UX Designer
Product Designer
Figma
BharatPe
Indian small business (average income less than even $1000 a year) owner does not have the facility to access bank credit card because they don't have a credit score. Therefore, it's difficult for them to grow their s
mall business with financial help.
With the merchant card, we helped small shopkeepers transform their everyday business through small-scale loans based on their transactions.

Problem Statement

The problem statement is that many small shopkeepers in India do not have access to credit card facilities. This limits their ability to accept electronic payments from customers who prefer to use credit or debit cards. As a result, these shopkeepers may lose out on potential sales and have to deal with the risks and inconveniences of handling cash transactions. This lack of access to credit card facilities may also hinder their ability to grow and expand their businesses.

Goals

The solution to this problem aims to give credit card facilities to small shopkeepers in India, helping them to:
Easily apply for a credit card
Card request flow drops to 73%.
Improve the request flow.
Overall, the goal is to empower small shopkeepers with the tools and resources they need to compete in today's digital economy and to grow their businesses sustainably over the long term.
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