Ride-Sharing for a More Equitable World
Lydia Amadi Chinyere
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Posted Apr 28, 2024
Contracted as UI/UX designer for Tyende's landing page, I did a detailed market and user research and finally, designed a landpage that targets it's user base.
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LYDIA AMADI
Tyende disrupts the ride-sharing industry by prioritizing accessibility, affordability, and social impact.
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Objective
The goal was to design a user-centric landing page for Tyende, a revolutionary ride-sharing service that prioritizes safety, fairness, and inclusivity. The landing page needed to communicate Tyende’s unique value proposition, engage users, and encourage them to sign up for the service.
Challenge
The main challenge was to create a design that not only looked visually appealing but also aligned with Tyende’s brand strategy. The design needed to effectively communicate the problems in the current ride-sharing industry and how Tyende offers unique solutions.
Process
The design process started with a thorough understanding of Tyende’s brand strategy. This included the brand’s mission, vision, values, and unique selling proposition. Based on this understanding, a high-level structure for the landing page was created.
The landing page was divided into several sections, each serving a specific purpose. The hero section at the top immediately communicated Tyende’s mission and invited users to join the service. This was followed by sections that outlined the problems in the current industry, Tyende’s solutions, how the service works, and the benefits for both riders and drivers.
The design also included a testimonials section to build trust and a final call-to-action section to encourage users to sign up. Each section was designed to be intuitive and user-friendly, guiding visitors through the information in a logical flow.
The copy for each section was carefully crafted to be engaging and emotionally resonant, while clearly communicating Tyende’s unique value proposition. High-quality images and videos were used to engage visitors and convey the brand’s story effectively.
Conclusion
This project demonstrates the power of user-centric design and effective communication in creating a successful landing page. By understanding the brand strategy and focusing on the user experience, it’s possible to create a design that not only looks good but also achieves its objectives. The Tyende landing page is a testament to this approach. It’s more than just a landing page - it’s a powerful tool for communicating Tyende’s mission and engaging its users.
