Planet Love

The environmental support campaign with PepsiCo is a project that was undertaken by Singular Agency with the aim of raising awareness about the importance of protecting our environment. The campaign was designed to encourage individuals and organizations to take action to reduce their environmental impact and make a positive difference in the world.

As part of this initiative, the agency developed a multilingual informative website that provides visitors with a wealth of resources and information on environmental sustainability. The website offers practical tips and guidance on how people can reduce their carbon footprint, conserve water, minimize waste, and adopt eco-friendly practices in their daily lives.

The Challenge: The case study was initiated to address the need for environmental awareness and promote initiatives such as recycling and reutilization. The challenges included coordination issues with PepsiCo's team, difficulties in following their workflow, and technical challenges like hosting and production scheduling. However, these challenges were eventually resolved through effective communication and problem-solving.

The Solution: The strategies employed included creating campaigns, developing a website, collaborating with organizations like National Geographic and PepsiCo, and engaging users through videos and awareness content. The project didn’t have significant changes or pivots in the project's direction or goals from the planning phase. However, the challenges faced with PepsiCo's team and technical aspects did require adjustments and problem-solving during the project's execution.

The Outcome: The PepsiCo environmental campaign achieved significant impact, raising global awareness on sustainability through a multilingual website and offline activities. It empowered individuals with practical tips, fostered partnerships with local organizations, and promoted eco-friendly practices, leading to reductions in carbon emissions, water use, and waste. This collaboration demonstrated the effectiveness of joint efforts in environmental protection.