The Countdown — Brand-Led Website & Lead Engine
Refract
Fitness, exploration and rewards in one electrifying journey.
The Countdown is a real-world gaming experience designed around movement — turning everyday activity into challenges with real-world prizes. They engaged Refract to build a website that captures their brand energy while functioning as a reliable lead generation tool.
The Countdown website
The problem
Events brands live and die on first impressions. The website needed to capture the energy and personality of The Countdown while converting visitors into event enquiries without friction.
The design had to balance visual impact with practical functionality — a site that looks electric but works as a lead capture machine.
Brand energy in the design
What we made
We designed and built the website on Webflow with integrated contact forms for event enquiry lead capture, balancing brand expression with a clear conversion pathway.
Site pages
Type-led brand moments
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Posted Jun 10, 2026
A high-energy Webflow site for a real-world gaming experience — brand expression balanced with a clear conversion pathway for event enquiries.
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