It was December of 2022 and on the surface, the world was back to normal after living in isolation for 2 years because of Covid-19. But one of the drawbacks of social distancing was that a lot of people developed social anxiety. Simli at that time was building a VR service to help these people by working with their therapists.

Once a user is identified and recommended to use this service by their therapists. They could sign up and loan a VR headset that ran the Simli service. They could practice social scenarios and exercises at home. The therapist would get reports of their progress and together they could review that in their sessions. I collaborated with Simli in the early phases of their start-up to:

I helped them define and understand their service journey blueprint and the involved stakeholders in a visual flow. This highlighted their market gaps and key areas to focus for an MVP.

I helped deliver an MVP in a polished and ready to sell package.

I designed, tested and supported the development of therapists' portal.

I redesigned their consumer mobile application to be easy to use, visually enjoyable and on brand. With simplified UX and features to manage on time delivery for the MVP.

I also delivered a design system which took into account a rebranding that also took place in the middle of the project.