Table-talker and shelf-talker for a seed-paper gift item
Vincent L. Anderson
Demo work for a fictional brand (Petalwish), not client work.
I made in-store sell-through materials for a fictional gift item, Petalwish seed-paper wish cards that grow into wildflowers. The concept is a wish you can plant, and the table-talker leads with that change: a bloom on a cream disk makes the shopper stop, “Plant a wish.” and one line explain the item, a four-frame strip shows the WOW from a written card to wildflowers, and a price band says “Take one home” with an arrow toward the stock. The back panel faces the other side of the counter and carries the meaning, with occasions to celebrate or thank and occasions to remember or let go. A 4 × 4-inch shelf-talker repeats the offer in the aisle. A store scene numbers the reading sequence from 1 to 7, and the hierarchy board uses the same numbers. Three routes were explored before one was chosen. Both pieces are delivered as CMYK PDFs with 0.125-inch bleed, crop marks, fold and score marks and type converted to outlines.
Store scene: the table-talker on the counter and the shelf-talker on the wall shelf, with the reading sequence numbered 1 to 7
Table-talker front and back: what each tier of the message does, in reading order
Print-ready artwork: proofs of the two CMYK PDFs with bleed, crop marks, fold and score marks
Concept, three explored routes and the messaging hierarchy, numbered as in the store scene
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Posted Oct 7, 2026
Demo for a fictional gift item, Petalwish seed-paper wish cards: concept, three routes, messaging hierarchy, a 5 × 7-inch tent table-talker, a 4 × 4-inch shelf-talker, a store scene with the reading sequence, and print-ready CMYK PDFs with bleed and crop marks.
