HomeIO Case Study — Affiliate Marketing & UGC

HomeIO Case Study — Perspective Insights

HomeIO Case Study — Perspective Insights

At Pella Nutrition, I led the affiliate and UGC strategy, achieving a 150% sales increase, 25% more followers, and $2K in sales within 30 days by leveraging affiliates and professional content creators.



Objectives

• Increase social media presence and engagement.

• Boost sales through affiliate marketing and user-generated content (UGC).



Methodology

• Sent 300+ free samples and 2,000 outreach messages to engage affiliates.

• Collaborated with professional UGC creators to produce branded content for social media and Amazon listings.



Outcomes

• Achieved a 150% increase in sales.

• Gained a 25% rise in social media followers.

• Generated over $2K in sales within the first 30 days.