The Jennifer Hudson Show
Chloe Cook
Objectives
• Understand what current viewers appreciate most about the show.
• Identify areas for improvement to enhance viewer engagement and satisfaction.
• Make informed recommendations for the show’s format, content, and tone.
Methodology
A quali-quant survey was conducted with over 150 viewers, primarily aged 25-44 and predominantly Black/African American. The survey targeted occasional and regular viewers to gather comprehensive insights into their media habits, preferences, and perceptions of the show.
Key Findings
1. Strengths:
Viewers feel a familial connection with Jennifer Hudson, appreciating her personality and story.
Hudson is seen as a role model, with viewers interested in her opinions on various topics.
2. Areas for Improvement:
Some interviews appear rehearsed; viewers desire more genuine, raw conversations.
Pacing and transitions need improvement for a smoother viewing experience.
3. Viewer Preferences:
• Audience giveaways are popular and create engaging social media content.
• Viewers want more diverse guests and shareable moments showcasing Hudson’s talent.
Conclusion
The survey results provided actionable insights, emphasizing the importance of authenticity and smoother pacing. By addressing these areas and incorporating more diverse and engaging content, the Jennifer Hudson Show can enhance viewer satisfaction and engagement, preparing effectively for the upcoming season.
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Posted Jun 30, 2024
This quali-quant research identified key strengths, and opportunities for the show’s growth, offering insights to enhance its format, content, and viewership.
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