Rotate Review System

There is an interesting dichotomy at play here: people find reviews essential to finding a restaurant but do not want to contribute reviews themselves. When asked, participants said that they appreciated thorough and well-written reviews, but such reviews were too time-consuming to pen themselves. After all, they had already successfully achieved their objective—they had found a new restaurant. What was the incentive? I realized that leaving this juxtaposition unresolved could lead to user retention issues down-the-line. To address this, I created a review system that yields feedback that is actionable for restaurants and informative to other users but as frictionless as possible for the primary user.