The client is a U.S.-based financial services company focused on helping everyday customers improve their financial well-being. Their platform offers tools that simplify personal finance, making processes like reducing interest rates, refinancing, or optimizing loan payments fast and accessible to a broad audience.

The client needed a short, clear, and visually engaging explainer video to communicate how users could easily lower their rates through their platform. The goal was to take a potentially complex financial process and make it feel simple, friendly, and approachable through animation.

Explain the “Reduce Your Rate” feature quickly and clearly

Build trust through clean visuals and smooth motion

Maintain brand identity while adding fresh, modern animation

Create a video that could be used across multiple platforms (web, email, social)

2D animation in After Effects

Sound design + music selection

Final delivery in multiple formats

Using After Effects, I animated the full video applying:

Clean transitions

Character movement conveying ease and confidence

Iconography animation for clarity

Visual metaphors to explain abstract financial concepts

The motion language was designed to feel soft, smooth, and reassuring. I added sound design and selected light, positive background music to reinforce the video’s approachable tone without distracting from the message.

The final video was delivered in high-resolution formats optimized for web and social media.

Clearer customer understanding of the feature

Higher engagement thanks to friendly visuals and smooth pacing

A reusable asset for multiple marketing channels

The client reported increased clarity and user confidence during onboarding

This project demonstrates how thoughtful motion design can transform complex financial information into an engaging, intuitive, and effective communication tool. Through a combination of strong design, animation principles, and user-focused storytelling, the final video not only conveyed the message but elevated the brand.