Curative wanted to close 2024 by celebrating its milestones, culture, and collective achievements through an engaging internal video that could bring employees together and highlight the impact of their work. The goal was to create a dynamic “Wrapped”-style year-in-review piece that condensed an entire year of progress into a visually captivating and emotionally energizing experience. Our team contributed by leading all 2D animation, shaping the motion language and visual rhythm that unified the story into a cohesive celebratory message.

As a fast-growing healthcare and wellness company, Curative relies heavily on the commitment, innovation, and adaptability of its internal teams. The year-end recap serves as a moment of reflection and recognition—an opportunity to show employees the tangible outcomes of their work and reinforce a sense of shared purpose. The challenge was to translate a large volume of information—numbers, milestones, accomplishments, cultural moments—into a video that felt fun, human, and emotionally uplifting rather than corporate or data-heavy. It needed to surprise and energize employees who already know the internal story, presenting familiar achievements through a fresh visual lens.

Year-in-review videos resonate most deeply when they showcase not just results, but the people behind them. Employees want to see themselves reflected in the story—through shared values, team moments, growth, and collective wins. For Curative, this meant creating a piece that moved quickly, played with tempo, and balanced data with humanity. The animation had to convey progress and momentum without losing warmth or sincerity. This was an opportunity not just to summarize the year, but to rekindle internal pride.

Our team led the 2D animation process, ensuring every moment aligned visually with Curative’s brand identity. Illustrations and screen elements were carefully animated to emphasize speed, clarity, and momentum, reflecting a year filled with transformation. The motion design relied on smooth transitions and expressive timing to stitch the narrative together, making the video feel like a single, energetic gesture rather than a collection of separate scenes.

The video leaned into a bold, modern 2D aesthetic that combined clean shapes, vibrant color fields, and dynamic motion cues. The tone was upbeat and celebratory, mirroring the excitement of a “Wrapped”-style visual language, while still staying consistent with Curative’s brand palette. Rapid transitions and animated typography added personality, giving each statistic or highlight a moment of impact. The overall look conveyed optimism and innovation, inviting employees to feel proud of both the journey and the direction ahead.

The video became one of the central highlights of Curative’s internal year-end communication. Employees responded strongly to its energy and clarity, noting how it captured not only the scale of the year’s achievements but also the spirit of the teams who made them possible. By presenting the year’s milestones in such a dynamic and engaging way, the video helped reinforce unity, boost morale, and set a positive tone for the year to come. Its approachable and celebratory style also made it shareable within internal departments, becoming a reference piece for company culture and storytelling.

The project successfully transformed a dense year of accomplishments into an accessible and inspiring visual story. It strengthened internal culture by giving employees a moment of recognition and reflection, and it provided leadership with a powerful communication asset for wrapping up the year. Beyond its immediate use, the animation has set a creative standard for future internal storytelling at Curative, proving that internal communications can be just as impactful and polished as external campaigns.