Petals & Pace | Premium

Petals & Pace | Premium Lifestyle Substack & Editorial Launch

I led the end-to-end launch of Petals & Pace, a luxury Substack for fashion and intentional living. I transformed a standard newsletter into a high-end digital magazine. Key Deliverables: Editorial Design: Created a "soft minimalist" aesthetic with premium layouts. Content Architecture: Built pillars for beauty, wellness, and aesthetic styling. Growth Strategy: Optimized the subscription funnel and featured sections to boost retention. I established a sophisticated visual identity that drives engagement in the premium lifestyle niche.