Capella is a yoga studio located in Quincy, MA that opened its doors after we did their first round of branding in 2021 (then called Yoga with Lisa O). Once Lisa was able to bring on a team of amazing instructors, launch an app to book classes, expand their class offerings and more, so we re-branded to Capella Yoga & Wellness.

There was such a strong business foundation here, so we built a brand surrounding their established target audience and supported their growth in becoming the successful studio that they are today. With the re-brand, we also created a launch plan with sneak previews and an Instagram grid takeover to announce all new elements of Capella Yoga.