Whole Bean Coffee Co

Whole Bean Coffee Co. is a spec project I dreamt up and executed a brand for. It's an organic coffee brand based in Brooklyn, NY that sells beans, accessories. The entire philosophy is inclusivity, so that everyone can make great coffee at home no matter, no fancy equipment needed.

Taking the complication, jargon and exclusivity out of really good coffee so that you can save money and be caffeinated while doing it! This is a start to finish brand starting at strategy and ending at packaging materials like cups and coffee bags to really bring it to life. Let's just say if someone actually financed and launched this brand I would be its number one customer.