Customer Segmentation
Nchewi Enya
The Objective of this project was to segment customers based on purchasing behaviour and demographics to identify distinct customer segments. These segments can then be used to develop targeted marketing strategies, ultimately enhancing customer engagement and optimizing marketing efforts.
Check out link to the project https://medium.com/@your-data-guy/customer-segmentation-project-9149d7cf67f8
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Posted Sep 8, 2024
Customer Segmentation based on customers purchasing behaviour and demographics using python for clustering and power for visualizations.
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