Social Media Sentiment Analysis

Nchewi Enya

In today’s digital age, social media platforms have become a powerful tool for brands and products to connect with their audience. The opinions shared on these platforms significantly influence public perception and, ultimately, business success. This report presents a comprehensive analysis of social media sentiment around a specific brand/product using a dataset comprising various attributes such as sentiment, text, platform, engagement metrics, and geographical information. The objective of this analysis is to monitor and analyze sentiment trends to inform strategic marketing decisions.
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Posted Sep 9, 2024

Monitored the sentiments associated with a particular brand across different social media platforms.

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