I led the redesign of the official website for MODO, a leading digital wallet in Argentina. The main goal was to modernize the visual identity, enhance the user experience across all devices, and better communicate the value proposition to users, merchants, and partners.

Refresh the visual design to match MODO's evolving brand.

Improve navigation and content hierarchy.

Build user trust through clear and professional UI.

Increase conversions to app downloads.

Improve SEO and mobile performance.

Reviewed the previous website to identify usability and content pain points.

Conducted benchmarking with local and international fintechs.

Collaborated with internal teams to understand business goals.

The old site lacked clear messaging around the app’s benefits.

Mobile usability and responsiveness were poor.

The design did not reflect the innovative nature of the product.

Reorganized site structure to streamline user journeys.

Defined clear sections for users, businesses, and partners.

Created low and mid-fidelity wireframes for key pages.

Focused on prioritizing content and calls to action.

Developed a clean, modern interface aligned with MODO’s brand.

Used visual storytelling and icons to simplify complex messages.

Designed for accessibility and consistency across breakpoints.

Worked closely with the development team to ensure design accuracy.

Delivered responsive design specs and components using Figma.

Boost in app downloads via website links.

Bounce rate reduction.

Improved mobile usability and Lighthouse scores.

I was responsible for leading the full design process—from discovery and wireframing to UI design, prototyping, and design delivery.

Figma

Notion / Miro (research & planning)

The value of simplicity in communicating fintech services.

How to align product storytelling with brand positioning.

Collaborating with multiple teams (tech, marketing, business) to deliver a unified product.