Developed alongside content creator Luc

Developed alongside content creator Luc Cavalheiro, this project focused on creating a storytelling-driven video for Fiber's barefoot footwear line.

Rather than relying on traditional product promotion, the content was structured around movement, personal experience, and lifestyle transformation.

The editing approach emphasized emotional connection, visual rhythm, and narrative progression, helping communicate the product's value through experience rather than direct advertising.

Scope included:

• Storytelling development • Video editing • Performance content structure • Sound design • Color treatment • Social-first optimization

The final video combined product education with cinematic storytelling, creating content designed to engage audiences while reinforcing Fiber's brand identity.