FiThick Apparel web project is for an online women’s sportswear brand dedicated to providing high-quality sports bras, tops, and leggings that are not only stylish but also squat-tested and no butt cracks approved.

My Roles: WordPress Designer, Elementor Developer, and WooCommerce Expertise.

Web Design, Web Development, E-Commerce Configuration, Payment Integration, ShipStation and Printful Integration, Store Membership Configuration, Store Affiliate Setup, On-Page SEO Optimization, Custom Fields Management, Image Saving and Optimization, Mobile Responsiveness, and Simple Animations.

FiThick Apparel is a comprehensive project that requires complex functionalities to enable the brand not only to showcase and sell its products to a wide range of customers but also to allow them to become part of the brand through membership subscriptions. Additionally, it offers access to earning income through affiliate promotions.

The approach to this project features a modern fashion layout with a clean, minimalist, and user-centred design focus that encourages easy shopping of brand apparel. It also allows for easy navigation through site pages with proper integration of user experience.

Additionally, simple segments of dashboards are provided for user default accounts, membership accounts, and affiliates to avoid complex dashboard structures ensuring easy customer usage.

This project presents challenges due to its complex nature, from the placement of site layout design section by section, to the implementation and integration of features such as membership with different roles and access, affiliates on specific products, and also setting up each dashboard to ensure proper management and a smooth customer usage flow.

The solution provided for this project prioritized a customer-first understanding layout, striking a clean balance between fashion and sport-like web store aesthetics. This was achieved through the implementation of appropriate fonts and colours - a greyish tone for an elegant and cool vibe, and a wine hue for intensity and ambition.

I’m open to new projects and would love to hear about yours. Feel free to share details on your project scope, timeline, and budget.

Looking forward to hearing from you!