FiThick Apparel – Women’s Activewear eCommerce Website

Stephen Adeniyi

Verified

FiThick Apparel – Women’s Sportswear eCommerce Website

FiThick Apparel is a stylish online sportswear store offering premium, squat-proof workout gear for women. The brand needed a robust eCommerce site that not only sells products but also supports memberships and affiliate marketing.
My Roles: Web Designer, WordPress Developer, eCommerce Manager & UX Designer.
Key Contributions:
Designed and built the website using WordPress, Elementor, and WooCommerce.
Integrated ShipStation and Printful for seamless order fulfillment.
Set up a membership system and affiliate program with role-based access.
Configured on-page SEO, custom fields, image optimization, and mobile responsiveness.
Ensured simple, clear dashboards for regular customers, members, and affiliates.

Approach

Focused on creating a clean, modern fashion-inspired layout with easy navigation. Prioritized user experience across shopping, memberships, and affiliate activities. Used an elegant colour palette and typography to blend a sporty and sophisticated vibe.

Challenges & Solutions

The complexity of managing multiple user types (shoppers, members, affiliates) was addressed through well-structured dashboards and role-specific access. Custom workflows ensured smooth backend management and a simple, intuitive customer journey.

Result

Delivered a sleek, highly functional eCommerce website that positions FiThick Apparel as a trusted brand for active women while boosting engagement through memberships and affiliate promotions.

Let’s Build Your Next Big Idea

Got a bold vision like FiThick Apparel? Whether it’s a brand-new eCommerce site, a membership platform, or a product-focused store, I can help bring it to life; stylish, functional, and ready for growth.
I’m excited to hear what you’re planning!
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Posted Feb 11, 2024

Designed a clean, modern e-commerce store for a women’s sportswear brand with memberships, affiliate system, and seamless order fulfillment.

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