FiThick Apparel is a stylish online sportswear store offering premium, squat-proof workout gear for women. The brand needed a robust eCommerce site that not only sells products but also supports memberships and affiliate marketing.

My Roles: Web Designer, WordPress Developer, eCommerce Manager & UX Designer.

Designed and built the website using WordPress, Elementor, and WooCommerce.

Integrated ShipStation and Printful for seamless order fulfillment.

Set up a membership system and affiliate program with role-based access.

Configured on-page SEO, custom fields, image optimization, and mobile responsiveness.

Ensured simple, clear dashboards for regular customers, members, and affiliates.

Focused on creating a clean, modern fashion-inspired layout with easy navigation. Prioritized user experience across shopping, memberships, and affiliate activities. Used an elegant colour palette and typography to blend a sporty and sophisticated vibe.

The complexity of managing multiple user types (shoppers, members, affiliates) was addressed through well-structured dashboards and role-specific access. Custom workflows ensured smooth backend management and a simple, intuitive customer journey.

Delivered a sleek, highly functional eCommerce website that positions FiThick Apparel as a trusted brand for active women while boosting engagement through memberships and affiliate promotions.

Got a bold vision like FiThick Apparel? Whether it’s a brand-new eCommerce site, a membership platform, or a product-focused store, I can help bring it to life; stylish, functional, and ready for growth.

I’m excited to hear what you’re planning!