Project overview:

Create an attractive and functional web platform for the "Uvas Maduras" vineyard that reflects the quality and experience of its wines, in addition to promoting its tourist services such as walks and tours of the facilities. The main objective was to develop a website that not only sold wines, but also connected emotionally with customers and invited them to live a unique experience.

As a UX/UI designer, my role was instrumental in creating an intuitive and visually appealing user interface. My responsibilities included:

Research and analysis: Conducting interviews with the client to understand the business objectives and the distinctive characteristics of the vineyard.

Wireframe and prototype design: Creating clear information structures and intuitive user flows to optimize the user experience.

User interface design: Development of a visually attractive and coherent interface, using a color palette and fonts that evoke the nature and elegance of wine.

User experience design: Optimizing user interaction with the platform, ensuring that tasks were completed quickly and easily.

Online store design: Creation of an easy-to-use online store, where customers could explore and purchase wines in a simple and secure way.

Design of sections dedicated to tours and experiences: Development of sections that will attractively present the different types of tours and experiences offered by the vineyard.

This project was an opportunity to create a web platform that not only sold wines, but also conveyed the story and passion behind each bottle. The "Uvas Maduras" website is now an effective marketing tool that attracts new customers and strengthens the relationship with existing ones.