Averi AI – Designing the future of AI-powered marketing.

Averi.ai came to us with a vision: build the creative system of record for modern marketing teams.

A product that blends AI, brand context, and human creativity — all in one workspace.

They had the tech. They had the team.

What they didn’t have yet was a digital presence that felt like the product itself — bold, intelligent, and built to scale.

That’s where we stepped in.

Their old site was what most startups begin with — quick MVP energy. It got the job done, but not the story.

It didn’t show how Averi actually works: the AI assistant, the Create Mode, the expert marketplace — the entire rhythm of how teams could plan and ship.

We needed to:

Reimagine Averi’s brand story into a visual system

Design a homepage that feels alive — fluid, glassy, intelligent

Create a site architecture that could expand with their product

Build everything in Framer, fast enough for a startup, solid enough for scale

We treated this like designing a product, not a website.

The goal: make Averi’s marketing site behave like its platform — interactive, contextual, and frictionless.

We mapped every page and function — from the main feature pages (Averi AI, Create Mode, Expert Marketplace) to scalable CMS templates for Growth Tools, Plays, Case Studies, and Guides.

Everything modular. Everything reusable.

So their team can keep shipping content without rebuilding the system each time.

The brand expression needed to feel futuristic, but human.

We landed on:

Liquid glass navigation that moves like water

Soft gradients and parallax motion that make the site breathe

Neutral palette with focus accents black, white, off-white, and electric yellow

Micro-interactions that make every section feel responsive to you

It’s tech, but it’s elegant.

It’s AI, but it’s emotional.

Every animation was rebuilt from scratch for speed and control.

We reduced load time, refined transitions, and made sure the parallax hero doesn’t just move — it glides.

Built fully in Framer, the site is fast, light, and beautifully simple to manage.

What launched is more than a marketing site — it’s the interface to the Averi brand.

A space that captures their story, houses their content ecosystem, and grows with their roadmap.

Feature pages that tell the story of each product pillar

Growth Tools and Compare pages that make Averi tangible for prospects

A CMS architecture that lets the team publish in minutes, not sprints

A system that’s now easy to expand for upcoming product features

The result?

A site that finally feels like what Averi is: intelligent, scalable, and beautifully built.

The new Averi.ai launched ahead of key investor and partner presentations — giving the team a unified platform that feels just as premium as the product they’re building.

What used to be a placeholder site is now the center of their brand experience.

7 weeks from kickoff to launch

Full design + build in Framer

Scalable CMS and SEO setup ready for future growth

Ongoing collaboration for new feature launches

Averi wasn’t just a web project for me, it was a design systems challenge wrapped in a startup sprint.

We didn’t just build their site; we built the structure that will carry their story for years.

It’s the kind of project I love most where design, product, and story move as one.