Built with Framer
BrinqAI — Clarifying Industrial AI
Daniel G Bright
Verified
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What the client had to say
Great experience overall, thank you very much!
Chris Marsh, Sprucehill Capital Inc.
Jan 1, 2026, Client
Posted Feb 5, 2026
Designed and built a clear, enterprise-ready site that makes complex industrial AI easy to understand and supports high-intent demo requests.
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Timeline
Nov 25, 2025 - Dec 31, 2025
Clients
Sprucehill Capital Inc.
The context
BrinqAI is building real AI for real environments. Factories, operations, safety-critical systems. Not the kind of product you can explain with a single headline or a slick animation.
The issue wasn’t design quality. It was clarity.
From the outside, it wasn’t immediately obvious:
• What BrinqAI actually does
• How it fits into an industrial operation
• Where AcuSight comes in
• Why an operations or engineering leader should trust it
For a product like this, confusion is expensive. If people don’t get it quickly, they don’t book a demo.
Problem section
Features
The goal
The goal was to create a site that:
• Explains a complex product in simple, human language
• Feels credible to enterprise and industrial buyers
• Clearly positions AcuSight as a core part of the platform
• Supports demo requests without sounding salesy
• Can scale into a proper marketing site over time
No hype. No buzzwords. Just clarity.
AcuSite
The process
We started by stepping away from visuals and focusing on the story.
Instead of leading with “AI,” we led with outcomes:
• Prevent problems before they happen
• Improve safety and operational efficiency
• Give teams real-time visibility into what’s happening on the floor
The page structure was designed to follow how people actually think:
1. What is this?
2. Why does it matter?
3. How does it work?
4. Where would this fit in my environment?
5. What’s the next step?
Visually, the challenge was balance. Too abstract and it feels like marketing. Too literal and it feels heavy.
The final design blends:
• Human context (people, environments, real-world operations)
• System intelligence (data, signals, monitoring, structure)
Everything is calm, readable, and intentional. Nothing flashy. Nothing trying too hard.
How it Works
What was delivered
• Complete landing page UX and UI
• Clear positioning for BrinqAI and AcuSight
• Desktop and mobile designs
• Full Framer build, including:
• Homepage
• Book a Demo page
• 404 page
• Privacy Policy and Terms
• SEO foundations, accessibility, and performance best practices
Overview
The result
BrinqAI now has a site that actually reflects the maturity of the product.
It:
• Makes a complex system understandable in minutes
• Feels credible to enterprise and industrial decision-makers
• Supports sales conversations instead of getting in the way
• Gives the team a solid foundation to build on as the company grows
The site doesn’t try to impress. It helps people understand. And that’s what moves things forward.