Website Copy Enhancement for Memorable

The photographs taken by our world rival the grains of sand on all the beaches in their number and significance. We digitally vomit a cascade of frantic photos amidst the few that capture what we seek. How do we sift? How do we make sense of the pixelated madness? Baby with the bath water and all that. Well, one ambitious entrepreneur took on that problem with the intent of organization and preservation. His company, Memorable, treated photos as precious gems to be always available for contemplation and rejoicing. Eugene hired me to look over his website copy and perhaps add to it. Here is a look at that process:

Actual (original) Version

Memorable's mission is to create happiness on Earth.

Our technology enables eliminating waste otherwise created when using intermediary outputs like DVD's, plastic cases, and flash drives.

This is made possible through a bi-directional sync technology, safeguarding memories in the Cloud locally.

Our design philosophy for storing photos and videos both in the Cloud and locally saves memories and Earth at the same time.

Rough Draft (mine)

Our vision, our mission, and our business is happiness, for our customers and the world.

Memorable sees your future and the future of the Earth as intertwined.  The organized clean spaces we create for your digitized memories are a reflection of what we want for this planet.

Waste is a huge problem for our world.  Memorable erases the need for more waste.  It is no longer a question of paper vs. plastic: how can we minimize our hurt?  Memorable produces so much, but trash is not part of our output.  DVD’s, plastic cases, and even flash drives all end up in landfills.    Our technology stops your past to present journey from being a part of that cycle.

Your new cycle of activity runs on bi-directional sync technology, keeping your memories in the Cloud and on your hard drive simultaneously.  Our philosophy preserves your memories and our Earth together.

Our commitment goes beyond the absence of a carbon footprint.  Our employees … (include some particular practice that employees engage in that benefits the environment)