This project was a comprehensive case study in revitalizing the digital presence of eCom Space®, a dynamic platform dedicated to e-commerce education. The challenge was to transform an outdated brand and website into a modern, user-centric experience that truly reflects the company's innovative essence and positions it as a leader in its field.

Despite offering valuable free resources and practical strategies, the existing eCom Space® website suffered from a visual identity that was inconsistent and unprofessional. The outdated design led to a poor user experience, hindering engagement and affecting conversion rates.

I was tasked with a complete overhaul, starting with the brand identity and extending to a full website redesign. My process was meticulous and structured, beginning with:

Brand Development: I first established a cohesive and professional visual identity, creating a full brand guidelines document that defined everything from logo usage and clearance space to a refined color palette and a modern typography system.

UX/UI Design: I focused on creating a seamless and intuitive user journey. This involved wireframing new page layouts and then moving to high-fidelity design to build a modern, elegant, and highly functional website.

Design System: To ensure consistency and efficiency for future development, I created a full UI kit and design system, allowing all new web elements to be professional and on-brand.

The final result is a brand and website that are both aesthetically stunning and strategically effective. The new design not only aligns with eCom Space's mission of empowerment and accessibility but also provides a superior user experience that drives higher engagement and conversion, ultimately strengthening its position in the competitive e-commerce landscape.