1of10 SAAS - UI/UX Case Study

This project was a deep dive into the world of AI-powered design, where I was tasked with building a complete brand and product experience for 1of10, an innovative tool for YouTubers. My role was to translate a complex, cutting-edge concept into a user-friendly and intuitive web application.

The primary challenge was to design a platform that could seamlessly deliver powerful AI insights—like optimizing titles, generating video ideas, and providing analytics—without overwhelming the user. The goal was to build a tool that felt less like a piece of software and more like a creative partner for content creators.

As the lead designer, I adopted a user-centered and iterative approach, following a comprehensive one-month process that included:

Research & Strategy: I began with a thorough investigation into content creators' needs and market trends to define a clear product strategy.

Branding: I established a strong and modern brand identity, developing a new logo, typography, and color scheme that would represent the platform’s innovative and professional nature.

Prototyping & Design: I created detailed wireframes and interactive prototypes, rigorously testing and refining the user flow to ensure a seamless experience. This led to the creation of a polished UI and a robust design system to maintain consistency across the entire platform.

The result is a powerful yet simple-to-use platform that not only meets but exceeds its core objectives. By focusing on a clean, professional design and a clear user journey, I was able to create a product that empowers content creators to grow their channels with confidence.