The process started with product strategy and information architecture, defining how different user roles interact with the platform and what information needed to be front and center at every stage. From there, we developed a high-contrast dark UI system with a signature neon green accent palette and Space Grotesk as the typographic foundation — chosen for its geometric precision across both display headlines and dense data layouts. Components were designed as a unified system, ensuring consistency held across dashboards, leaderboards, profile views, and mobile breakpoints.