Personal Branding and Visual Identity Exploration

Project Overview This project is a personal exploration in branding and visual identity. The logo was inspired by my drawing glove, which only covers two fingers. Its unique silhouette instantly reminded me of a rabbit- a symbol of creativity, agility, and playfulness. What began as a simple everyday object evolved into a meaningful visual identity that reflects both my artistic process and my personality as a designer.

✦ Concept & Symbolism The abstract form combines geometric precision with soft, rounded edges, creating a minimalist yet recognizable design. The rabbit shape represents creativity, speed, and adaptability, while the glove symbolizes the practical tools behind the artistic process. Together, they form a personal emblem that is both functional and expressive.

✦ Color Palette The warm gradient of reds and pinks conveys energy, passion, and modernity. Smooth transitions add depth and vibrancy, while the clean shape ensures professionalism and versatility across different media.

Reflection This project was an opportunity to transform something personal into a professional brand symbol. The logo doesn’t just serve as a visual mark. It tells a story about creativity, process, and identity.