I co-designed High Drop Sum by John PendergrassI co-designed High Drop Sum by John Pendergrass

I co-designed High Drop Sum

John Pendergrass

John Pendergrass

I co-designed High Drop Sum (HDS), a KPI that tracked attendance drops class by class in a free 10-day intro course, with yellow and red alerts that triggered tiger team outreach. I mapped every department’s touchpoints, cut early sales pressure, and led the data analysis. Course attendance rose 10%, with fewer cancelled cohorts.
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Posted Nov 4, 2026

I co-designed High Drop Sum (HDS), a KPI that tracked attendance drops class by class in a free 10-day intro course, with yellow and red alerts that triggere...