Telkom Performance Dashboard

Vivian Makmur

Through meticulous analysis, I uncovered some truly fascinating trends that are shaping the growth of the marketplace. Despite a dip in Average Order Value (AOV), I noticed a substantial increase in Gross Merchandise Value (GMV), indicating a surge in transaction volume. As I delved deeper into the product categories, I uncovered a myriad of consumer behaviors, from bulk purchases in high-volume categories to more selective spending in niche markets. Navigating through challenges such as regional disparities and seller dynamics, I adapted strategies with precision and finesse.
Armed with these insights, I developed tailored strategies including targeted promotions and personalized recommendations aimed at driving sales growth.
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Posted May 1, 2024

Collaborated with Telkom UMKM, identifying trends for increased transactions despite lower Average Order Value, driving sales strategies.

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