Brutus is a Rum brand inspired by the human emotion of betrayal, with its roots in Shakespeare's Julius Caesar based in ancient Rome.
Alcohol often becomes a companion in moments of hurt, anger, or introspection, and Brutus is designed to live within that emotional space.
The branding brings this idea to life. The typography reflects an old-world Roman influence, while the color palette is inspired by Rome but uses deeper tones to express emotional intensity.
The half-cut face of Caesar is where it all comes together. It represents the feeling of betrayal in a subtle way, almost like a moment frozen in time.
Like this project
Posted Apr 25, 2026
Brutus is a Rum brand inspired by the human emotion of betrayal, with its roots in Shakespeare's Julius Caesar based in ancient Rome.
Alcohol often becomes a...